The 40 GB has arrived and Sony has found a way to make their product more affordable without comprising their principles. No matter how you look at it the sales will increase as the cost is more inline with the XBOX 360...

As its digital soul, the Cell Broadband Engine™ represents a tour de force in parallel processing, which means a gaming experience that is beyond what you know today. Its built-in Blu-ray Disc™ drive delivers a whole new generation in high-definition gaming and unmatched digital media storage. Whether it’s gaming, Blu-ray movies, music or online services, PLAYSTATION®3 invites you to Play Beyond.